The business problem
Existing tiers created confusion around value and under-monetised the most serious buyers.
SolutionHow Simulaited was used
The team modeled reactions to multiple plan ladders, guarantees, and feature bundles, then selected the version with the strongest perceived value gradient.
Before
- Plan tiers overlapped.
- Price jumps felt arbitrary.
- Sales had to explain too much.
After
- Tiers were easier to compare.
- Feature boundaries became clearer.
- Commercial narrative strengthened across plans.